ALBUM & REFERENCES

Theme and process

โ€œMagneticโ€ may be related to a concept-album: the lyrics tell the story of the same man going through different phases in his life all along the album, starting from adolescence naivety to elderly wisdom. Each song being a scene that deals with a specific situation, this common thread allowed the band to explore many different genres whilst keeping consistency.

The creative process was set up in the early days of the band: since the quatuor composes the whole music before adding lyrics, the story told in this record is the result of what their music inspired them. Concerning the lyrics, the same principle is applied for each song: telling a lot with few, in order to always encourage the listener to build its own interpretation. That's why no one is named and no specific situation or place is described.

In the end, this album mostly speaks about the human being and its contradictory interactions with groups. Dealing with mass effect, peer pressure or self-exclusion, the story told aims to shows how everyone's decisions or attitude depend on its environment, even trying to exclude itself from it. In the end, just like magnets, most of people are naturally attracted to external views which will influence their choices and self-esteem, and getting away from them can sometimes constitute a real struggle.
The band tried to deal with this topic in many different ways according to their music: irony, drama, violence, humor, despair...

Art Direction

The 4 members of the band really cared about building up a 360ยฐ art direction for this record, since as the music, all the graphic elements tend to emphasize the uniqueness of the tracks whilst maintaining consistency.
In this regard, the same line art pattern is applied for the visuals of all songs, but a color and an animal chosen according to the personality of the main character in the story were assigned to each song.

This link between music and graphics is also verified concerning the approach of the story-telling: as the course of the story encourages listeners to go beyond their first opinion on the main character all along the album, the art concept on all supports except the main artwork (which includes back cover, Youtube and Spotify videos, single artworks...) consists in hiding the animals which represent each song within a jumble of line art, encouraging the audience to go beyond their first glance.

artwork-chains-hidden
artwork-chains-revealed
chains-streaming-video

Reviews

๐Ÿ‡ฌ๐Ÿ‡ง Doom Charts https://doomcharts.com/2022/11/26/doom-charts-peroration-october-2022/

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๐Ÿ‡ซ๐Ÿ‡ท Metal Integral http://metal-integral.com/fr/chroniques/8468/maven-hill/chronique-magnetic.html?fbclid=IwAR25xPIMpXwUCBO_cT2YmS1WMFG7-0RHt0G4iV7RguQpIYJnpwgenoOyiGg

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๐Ÿ‡ฌ๐Ÿ‡ง Doomed Nation https://doomed-nation.com/french-alternative-rock-band-maven-hill-stream-their-debut-album-magnetic-available-now-on-all-streaming-platforms/

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๐Ÿ‡ซ๐Ÿ‡ท Metalnews http://www.metalnews.fr/chroniques/magnetic

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๐Ÿ‡ง๐Ÿ‡ท Susse Magazine https://www.sussemagazine.com/post/banda-de-rock-alternativo-francesa-maven-hill-novo-%C3%A1lbum-magnetic?fbclid=IwAR1YFCXqs0Bn_GRd2vPWGH_9TMBWc4YKAAkgd9juKS4frPBcgdCV0UdlwRo

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๐Ÿ‡ซ๐Ÿ‡ท Album Rock https://www.albumrock.net/selection-avis-maven-hill-979.html?fbclid=IwAR1SD7Ql7lYEduCC8XHswsZvqHBjDrTtg12TGQjmcBb7JlMdqVh-82MYO2o

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๐Ÿ‡ฎ๐Ÿ‡น QALT Magazine https://qaltmagazine.wordpress.com/2023/03/11/mini-recensione-maven-hill-magnetic/?fbclid=IwAR1i2HEDsrLXnMzBo6MH_G-8ZmyVVQBN6iZzN-Y7-W3uxhgdDNBkmjcj7pE

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๐Ÿ‡ฌ๐Ÿ‡ง Dejected https://www.dejectedofficial.com/post/maven-hill-chains-review?fbclid=IwAR3TWV0u96JtZ7UoobTKbkrXbJrO6A5tc0g6igUao_lOdphQ0HcByUGX-I4

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๐Ÿ‡ฌ๐Ÿ‡ง Stoner Hive https://stonerhive.blogspot.com/2023/08/stoner-hives-quick-fire-friday_11.html?fbclid=IwAR3EPo4HfIlaFYOzCHvBEI1AVcMrDopsWY2xdOPvwK7HsVsqV4Yy18rzuNI